Manufacturing / Packaging · Central & Eastern Europe
Dunapack Packaging unifies sales across 24 plants on Creatio’s no-code platform
Dunapack Packaging — a European leader in corrugated packaging, part of Austria’s Prinzhorn Group — is running a sales digital transformation with Optingo. One consistent no-code CRM for 6,000+ employees across 12 countries, with ERP integration, a mobile app and forecasting.
6,000+
employees
12
countries
24
production plants
no-code CRM
Creatio platform
Customer story
In their words
„With the implementation of CRM, we will re-design and create plant-specific processes which will increase our sales force efficiency & effectiveness to deliver extra benefits to our customers.”
Stanislav Razpopov
Managing Director, Topic Owner of Sales & Marketing, Dunapack Packaging
„With the Creatio implementation, we don’t just foresee an enhancement in business and understanding — we aim to refine our internal communication, shape our operations, and embrace the evolving needs of both our customers and employees. It’s not just about change. It’s about adapting and thriving in every transition.”
Nina Jonczyk-Paruzel
Product Owner, CRM Implementation Lead, Dunapack Packaging
„Creatio is the ideal strategic partner for Dunapack Packaging, enabling an innovative CRM solution seamlessly integrated into the existing application landscape and operational workflows.”
Thomas Krippner
Managing Director, Topic Owner of Finance, Treasury & IT, Dunapack Packaging
The challenge: a group-wide transformation
Dunapack needed to evolve organizationally and culturally through digital transformation: centralized customer data, streamlined and harmonized sales processes, and operational management consistent across a dozen countries and two dozen plants.
- ▸ Scattered customer data that needed centralizing.
- ▸ Inconsistent sales processes across many countries and plants.
- ▸ A need to integrate CRM with the existing ERP landscape.
The solution: Creatio no-code CRM delivered by Optingo
Optingo is deploying Creatio’s no-code platform as a central customer-data hub, wired into the existing application landscape and day-to-day operations — with a focus on mobile sales and data-driven decisions.
Central customer data
A single source of truth for accounts, contacts, opportunities and leads across the group.
Seamless ERP integration
No-code integration of Creatio with multiple ERP systems in the application landscape.
Mobile app for sales
Field sales supported by the Creatio mobile app.
Forecasting & agile processes
Forecasting for data-driven decisions plus agile, plant-specific process adjustments.
Direction & outcomes
This is a phased transformation with a clear goal: consistent, measurable and mobile sales across the entire group.
- ✓ One no-code CRM as the sales foundation across 12 countries.
- ✓ Harmonized Accounts / Contacts / Opportunities / Leads processes.
- ✓ Mobile sales and data-driven forecasting.
- ✓ Plant-specific processes adjusted without rewriting code.
Your company could be next
Tell us about your processes — we’ll show how Creatio and Optingo’s no-code approach fit your business. No strings attached, straight to the point.