Generate, nurture and convert leads — in one platform
Omnichannel marketing automation on a no-code platform. AI agents, campaigns, email, events, lead scoring and analytics — without tool silos, without manual work between systems.
- Deployment in 6–8 weeks
- Campaign automation without code
- Certified Creatio Level IV partner
SOUND FAMILIAR?
“We run campaigns in Mailchimp, ads in Google and webinars separately — no single view of what actually works.”
Marketing Director, B2B company
“Leads go into Excel and get lost — sales don’t know which contacts a campaign warmed up or what they downloaded.”
CMO, manufacturing company
“I don’t know which campaigns generate leads and which only costs — budget planned, lead-to-deal conversion unknown.”
Marketing Manager, distribution
AI IN MARKETING
AI agents speed up campaign launch and lead handling
For marketing, Creatio describes a set of AI agents that prepare content, segments and campaigns, which the team then approves. Here are the main ones.
Marketing content agent
Prepares content tailored to the segment, channel and stage of the customer journey.
Email agent
Prepares branded, mobile-ready messages.
Campaign agent
Proposes a campaign flow from a description and, once approved, creates the campaign (you finish element parameters by hand).
Segmentation agent
Builds audience filters and dynamic folders from a natural-language description.
Landing page agent
Creates a page from a goal, an audience and a style.
Lead scoring and distribution agent
Scores leads and hands them to the right sales reps.
What else agents do in marketing
Profiles and segments
They build and enrich 360° customer profiles and segment audiences by behavior, intent and lifecycle stage.
Multichannel campaigns
Email, SMS and digital ads in one flow, with results measured across channels.
Events
Invitations, registrations, reminders and post-event follow-up.
Partners
Joint campaigns with partners and handing over qualified leads.
The scope of agents depends on the platform version and license. We will check with you what is available in your instance.
CREATIO MARKETING MODULES
A complete marketing automation platform
Thirteen areas that together turn leads into pipeline — from first contact to ROAS analytics.
A full picture of every contact — and smart database segmentation
Build your contact base manually, by Excel import or automatically from landing pages. Creatio merges duplicates. Every contact is a full history: demographics, purchases, web activity, email interactions and lead source.
- Purchase, web activity, email and lead-source history in one profile
- Dynamic segment folders — update automatically when data changes
- Automatic duplicate detection and merging — a clean base with no manual work
- Excel import, LP form integration and automatic web registration
Leads from Facebook, LinkedIn, LP and email — in one queue
Capture leads from every channel: Facebook Lead Ads, LinkedIn Lead Gen, landing pages, inbound email. Creatio verifies data, creates contact records and launches a nurture campaign — automatically.
- Integration with Facebook Ads, LinkedIn, landing pages and inbound email
- Automatic data verification and contact record creation on capture
- Lead qualification and nurture campaign launch with no manual work
- A view of all lead sources with conversion comparison on one dashboard
Landing pages built visually — no IT, no development
A built-in drag & drop landing page builder. You create the form, configure the action (new lead, contact, event participant) and publish — without a developer. Forms feed nurture campaigns.
- Drag & drop Landing Page Designer — ready template or build from scratch
- The form automatically creates a lead, contact or event participant
- LP statistics: visits, conversions, form completion rate
- Publish on a Creatio domain or your own — without IT
Know what every contact does on your site — and where they came from
Web Analytics shows user activity per page. Integration with Google Analytics and Matomo brings data into the contact profile — every visit, session and click visible in Creatio.
- Web activity history in the contact profile — visits, sessions, pages viewed
- Lead source analysis: UTM, Google Ads, Facebook Ads, organic, direct
- Integration with Google Analytics and Matomo without extra development
- Scoring including web — whoever visited /pricing/ gets a higher score
Nurture campaigns run themselves — from first lead to MQL
Campaign Designer lets you build multi-stage automation campaigns without code. You define segments, conditions, emails and actions — Creatio runs the whole flow automatically and updates each contact’s status in real time.
- Visual Campaign Designer — drag & drop without code
- Conditional branching: different paths for those who opened an email vs. not
- Automatic lead status change (cold → warm → MQL) on meeting conditions
- Real-time campaign statistics — open rate, MQL, conversions
Know which campaign generates leads — and what each lead costs
Creatio combines data from Facebook Ads, Google Ads and LinkedIn in one view. You compare CPL, lead count and budget per channel — without manual Excel exports. Budget decisions based on data.
- Integration with Facebook Ads, Google Ads and LinkedIn Ads without extra tools
- Automatic CPL calculation per channel, campaign and ad group
- Conversion comparison lead → MQL → deal for each traffic source
- A budget optimization dashboard — where to shift budget, what to turn off
Email, SMS, push and LinkedIn — one campaign, many touchpoints
Creatio coordinates communication across all channels from one place. The same contact gets an email on Monday, a LinkedIn ad on Tuesday and an SMS on Friday — without manual coordination between tools.
- Email, SMS, web push, LinkedIn Ads and call center from one platform
- Automatic timing coordination — you don’t clutter the inbox or burn budget
- Unified contact view — every channel sees the full interaction history
- Content personalization per channel and segment without duplicating work
Mass sends to millions — with every message personalized
Built-in integration with professional email services for mass sending. A drag & drop Email Designer with personalization macros and dynamic content. Every recipient sees a message matched to their segment.
- Drag & drop Email Designer — ready templates or build from scratch, no HTML
- Personalization macros: name, company, industry, funnel stage, history
- Dynamic content — different email content for different segments in one send
- Live statistics: open rate, CTR, link clicks, unsubscribes per campaign
Trade shows, webinars, conferences — all events in one place
The Events section manages trade shows, webinars, forums and promotional actions. You register dates, budget, team, participant segments and track responses per event type and per participant.
- Register dates, budget, team and goals — one record per event
- Participant segmentation and invitation sending directly from the event
- Tracking: invited / confirmed / attended / no response
- Automatic post-event follow-up — launching a campaign for participants
Marketing calendar and tasks in one interface
Calendar and Tasks in Creatio Marketing give the team one space to plan and track activities. Tasks linked to campaigns, leads and contacts — context always at hand.
- A shared team calendar — planning campaigns, events and reviews
- Tasks linked to campaigns and leads — full context in one view
- Automatic task creation from campaign flows (e.g. “Call the MQL”)
- Team workload view — who works on what and what’s overdue
The lead→MQL→SQL→deal funnel visible in real time
Ready dashboards on three levels: per section, per record and a global dashboard with cross-campaign metrics. Lead funnel, event effectiveness, ROAS per channel — without building reports from scratch.
- Lead→MQL→SQL→deal funnel with conversion at every stage
- ROAS and CPL per channel — comparing Facebook, Google, LinkedIn, organic
- Event effectiveness: cost per participant, leads after the event
- Custom dashboards — your own metrics without IT and without Power BI
AI agents handle repetitive tasks. Marketers create magic.
Creatio.ai is AI functionality natively built into the platform core — a virtual agentic assistant for the user. A unified approach combines predictive, generative and agentic AI for comprehensive automation.
- Predictive lead scoring 1–100 trained on historical conversion data
- Score components: engagement, company profile, web activity, funnel stage
- Automatic lead handoff to sales once the score threshold is reached
- No code — the AI model is ready to use after deployment
800+ ready-made solutions — extend without development
The Creatio Marketplace offers hundreds of plugins, templates, connectors and extensions for marketing. Integrations with Mailchimp, HubSpot, Meta Ads, Salesforce and many others — download, configure, launch.
- 800+ solutions: plugins, campaign templates, martech connectors
- Integrations with Mailchimp, ActiveCampaign, HubSpot, Meta Ads, Google Ads, Salesforce
- Nurture campaign and email sequence templates to import in one click
- Extend your marketing stack without involving IT or developers
RESULTS
What changes after deploying Creatio Marketing
3×
more qualified leads per month
avg. Optingo clients
45%
higher lead → deal conversion rate
post-deployment data
€12
average CPL after campaign automation
B2B client benchmark
6–8 wks
from kick-off to first campaign
vs 12–18 months traditionally
FOR WHOM
For every role in B2B marketing
Creatio Marketing meets the needs of a CMO measuring ROAS, a marketing manager building campaigns and a sales director wanting hot leads.
CMO / Marketing Director
100–2000 employees · B2B
“I manage 5 marketing tools. I don’t have one ROAS dashboard and I don’t know which campaign drives the pipeline.”
- One dashboard: funnel, CPL, ROAS per channel
- Full campaign automation — less manual work
- Reporting at the deal level, not just clicks
- AI lead scoring — prioritization without spreadsheets
Marketing Manager
50–500 employees
“I create email campaigns in Mailchimp, ads in Ads Manager and LPs separately. Every change is 3 tools and half a day.”
- Campaigns, email and LP in one place
- No-code Campaign Designer — a campaign in an hour
- Nurture automation from download to MQL
- Real-time statistics without exporting to Excel
Sales Director / CEO
50–500 employees
“I get leads from marketing — half are cold contacts with no context. Reps waste time on qualification instead of selling.”
- Sales get only leads with a score >65
- Full history: what they downloaded, clicked, visited
- One system: marketing + sales CRM
- Pipeline with attribution to the marketing campaign
GET STARTED
Ready to see how Creatio Marketing turns leads into pipeline?
A 30-minute demo — we show Campaign Designer, lead scoring and the conversion funnel on examples from your industry.
- No commitment
- Free demo
- We respond in 24h