IT / Software · South-Eastern Europe & Turkey
How ASEE standardized sales across 23 countries on Creatio’s no-code platform
ASEE — part of Asseco Group, one of Europe’s top 10 software vendors — replaced a legacy CRM with Creatio Sales. Optingo built end-to-end sales processes with cross-unit automation and finance integration, supporting hundreds of daily users.
3,400+
employees
23
countries
hundreds
of daily users
Creatio Sales
platform (cloud)
Customer story
In their words
„With the legacy system, we practically had to rewrite the code to change one small element. The no-code platform has helped us significantly accelerate our time to market.”
Tomasz Ciborek
Group Sales Operations Director, ASEE
„We successfully implemented the solution because we worked with the ASEE team as true partners.”
Wojciech Wojnar
Partner, Optingo
The challenge: a legacy CRM you couldn’t change
The previous system couldn’t keep up with sales automation and operational efficiency needs. Even a minor change required rewriting code — improvements were measured in years, not months. On top of that: a complex structure of 23 countries with different cultural and technology backgrounds and multiple business units to unify under one consistent approach.
- ▸ A rigid legacy CRM — changes required touching the code.
- ▸ No support for sales automation and cross-company reporting.
- ▸ A need to scale across 23 countries and many profit centers.
The solution: Creatio Sales + no-code by Optingo
Optingo deployed cloud-based Creatio Sales and built complete sales management processes using no-code tools — no heavy coding, with the ability for the business to make fast changes.
End-to-end sales processes
Full sales workflows built in Creatio Sales and no-code tools, ready to change at the pace of the business.
Cross-unit sales with automatic margin
Dedicated processes for cross-unit deals with automatic margin calculation.
Access rights = org structure
Permissions mirroring profit centers and the real company structure across 23 countries.
Finance integration (Tagetik)
Connected to the Tagetik finance system for consistent reporting.
Results
The no-code platform let ASEE move faster and more consistently — without waiting for the next software release.
- ✓ Accelerated time-to-market — process changes shipped in weeks, not years.
- ✓ Better account management and refined cross-company opportunities.
- ✓ Hundreds of users on the platform every day.
- ✓ A unified approach to sales across 23 countries.
Your company could be next
Tell us about your processes — we’ll show how Creatio and Optingo’s no-code approach fit your business. No strings attached, straight to the point.