Customer Experience

How important is customer experience? Explore the statistics

One bad service can cost more than an entire campaign to acquire a new customer. Hard data doesn't lie: customers leave because of poor customer experience — not the price, not the product. Check out 6 statistics that show why investing in customer service is one of the top business priorities today.

📅 April 24, 2026 ⏱ 4 min read ✍ Optingo editorial

Are you wondering if you are doing enough to meet customer expectations? Are you developing customer service to keep up with technologies? Is customer service in your company the best possible representation of the brand? Learn the statistics that show how important customer satisfaction is.

The customer is four times more likely to buy from a competitor if the problem is related to the service, not the price or the product itself

Länk: Bath & Company

Most Americans choose not to shop because of poor customer experience.

Länk: American Express

It takes 12 positive customer experiences to compensate for one negative experience

Länk:Ruby Newell-Legner “Understanding Customers”

Attracting a new customer costs 6-7 times more than retaining an existing one

Länk: Kolsky

70% of the shopping experience depends on how the customer feels treated

Länk: McKinsey & Company

62% of customers say they share their bad experiences with others

Länk: Salesforce Research

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